We caught up with our client Bernadette Rivell Daniels last week. Conversation turned to the nonprofit marketing concept of storytelling. She shared the following with us.
In business, brands and branding techniques are changing to become a more active part of the conversation with customers, creating more immersive and interactive experiences. One of the best ways to achieve this emotional connection with customers is by telling the brand story, or storytelling.
or advocacy – creating call-to-actions to donate, volunteer, contact or share content in con-
Our guest blogger is multiple Emmy-award winning Art Director/Graphic Designer Bernadette Rivell Daniels. She is the Principal/Creative Director of Identity Brand + Design.
Bernadette Rivell Daniels