Tuesday, August 23, 2016

Nonprofit Board Expert on Tap for FSBDC Nonprofit Conference Panel Sept. 16th

As we get ready for our 6th Annual FSBDC Nonprofit Conference on September 16th, you can bet we were going to address board management! 

Kelly Altosino-Sastre will participate on a panel addressing board succession. There is much to be said for stability on a board, for it may reflect an effective culture of collegiality, trust and consistency. But there is also a danger that it can lead to stagnation. In just about every sector, businesses are in a state of dynamic change. They are faced with some form of transformation, whether it be regulation, market disruption,new mission models or other forms of competitive pressure. Attendees will hear from Kelly as well as Ju'Coby Pittman, CEO/President, Clara White Mission, Kristen Keen, Founder and President of Rethreaded, And Kevin Monahan, Area director, FSBDC at UNF. 

Kelly is President and CEO of KAS Consulting Services and has more than 30 years of hands-on experience, expertise and education in all facets of the nonprofit sector. She has served dozens of nonprofit organizations in a variety of leadership roles such as Board Chair, CEO, and Consultant to name a few.  

She believes that when Board members embrace a culture of giving time, talent and treasure- while nurturing a trusting relationship with CEO, these actions engender the greatest level of organizational success. 

Ms. Altosino-Sastre has a Masters in Human Services in Administration from Nova Southeastern University (Ft. Lauderdale, FL)  and is certified in Nonprofit Board Education. Ms. Sastre currently serves as the Governance Director of Women Business Owners of North Florida, is a District leader for Rotary District 6970 of North Florida, and is a member of the Advisory Council of the Hispanic Institute of Life and Learning of Northeast Florida.  
To register for the conference click HERE.

Monday, August 22, 2016

Jane Jordan to Conduct Advanced Fundraising Workshop at Sept. 16th Nonprofit Conference!

It's that Time again. The 6th Annual FSBDC at UNF Nonprofit Conference will run from 8 a.m to 1: 45 p.m. on Friday the 16th of September. As always, we like to let all attendees know what they are getting! 

Lets start with the legendary Jane Jordan who brings us a wealth of experience in fundraising...

Out of the World of F/R and Into the World of O/O

The emphasis of this class will be on changing how development professionals approach gift solicitations to ensure greater success, how donor and prospect cultivation becomes a critically important component of successful solicitations and how the follow-up after the gift begins the process of securing a next gift. 

Jane Jordan, founding principal of PartnersWithNonprofits.Org, has extensive experience in both the for-profit and not-for-profit sectors, providing her with a unique perspective on the process of asking for and receiving charitable contributions.

Jane has been providing fund development, capital campaign, board and organization development, strategic planning and executive search consulting services to nonprofit organizations for 22 years.

Before establishing PartnersWithNonprofits.Org, as Vice President of Baptist Medical Center Foundation in Jacksonville, FL, Jane directed the organization through critical years of strategic growth and development. 

Prior to that, she served as Vice President, Community Affairs for Barnett Bank of Jacksonville (now Bank of America), over a ten-year period developing the bank’s charitable giving and community outreach programs to the point where Barnett Bank of Jacksonville and its leadership received national recognition for its community initiatives and charitable giving.

To register for the conference, simply click HERE

Friday, July 8, 2016

Guest Blog: The How, Where and Why of Nonprofit Storytelling


We caught up with our client Bernadette Rivell Daniels last week. Conversation turned to the nonprofit marketing concept of storytelling. She shared the following with us.

The How, Where and Why of Nonprofit Storytelling

Over the past few years, brand development has been experiencing a fundamental shift toward a more personal, connective state in business – and becoming more "humanized."
In business, brands and branding techniques are changing to become a more active part of the conversation with customers, creating more immersive and interactive experiences. One of the best ways to achieve this emotional connection with customers is by telling the brand story, or storytelling.

People love stories, especially the ones where they can identify with. This connection forges an emotional bond between the brand and the customer, aligning them with the emotional core of the brand. A mix of visual and content storytelling inspires emotions and increases trust, which leads to more brand value. Every brand has a story and that story needs to speak to the customer. Most can relate to a common issue or problem that requires a definitive solution... so share how the brand has overcome these obstacles with a solution... and how the brand can provide the best solution to its customers' issues as well.

When it comes to nonprofit organizations, storytelling is one of the most important parts of communication and fundraising. A well-crafted story can give supporters insight into the daily operations of a nonprofit, highlight the history of the organization, or outline the need for its services – all to connect with supporters and encourage them into action.


Storytelling can be achieved through testimonials, mission statements, event summaries, or even an actual story that details a character who experiences a change or transformation – which tends to be the most powerful. The character, the protagonist, needs to be a real 
person – someone the audience can connect or empathize with – and should have a problem or need that your organization can help provide a solution for. There is an obstacle in the character's way that serves as the antagonist of the story, and your organization needs to describe how and why the audience is crucial to the success of the character overcoming the obstacle. This makes the audience a part of the story, compelling them to assist the character, thus creating a bond between the audience and the organization.


One of the most prominent storytelling tools used by nonprofits today is their website. The most successful nonprofit websites are a combination of great website structure, design, content, and functionality. According to researchers from the Joint Initiative of Georgetown University Center for Social Impact Communication and the Meyer Foundation:

• 33% of nonprofits have at least one story on their homepage;
• 21% have a separate page for their stories; and
• 15% integrate their stories into program-specific pages.

Nonprofit stories on websites can be delivered via text, video, photos, illustrations, audio, or a combination of media. People are most stimulated through imagery and video as it's easier to remember than text, so incorporating visuals into your story is imperative. Choose imagery that aids in telling the story, reflecting on the mission and goals of the organization.


Storytelling for nonprofits is intended to connect with supporters and inspire them to act. Whether it is one or a combination of three main nonprofit goals – fundraising, awareness,
or advocacy – creating call-to-actions to donate, volunteer, contact or share content in con-
junction with the story will guide supporters to follow through.

Following these guidelines – creating compelling stories on a professional website with clear call-to-actions will enhance your nonprofit's impact and strengthen its brand.

Our guest blogger is multiple Emmy-award winning Art Director/Graphic Designer Bernadette Rivell Daniels. She is the Principal/Creative Director of Identity Brand + Design.

Bernadette Rivell Daniels
Identity Brand + Design

Friday, February 26, 2016

UNF SBDC Nonprofit Client Tabbed "Homegrown Charity" by Minor League Baseball

JACKSONVILLE, Fla.- Locally based non-profit, BairFind today announced a partnership with Minor League Baseball and Minor League Baseball Charities to place their “BairFind Signs” in every minor league baseball stadium in America. As Minor League Baseball Charities newest official Homegrown Charity Partner, BairFind is expanding the search for missing children through an innovative approach to sports-based marketing.

"We are honored to be the newest Official Homegrown Charity Partner of Minor League Baseball," said BairFind founder Dennis Bair, a former Minor League pitcher for the Chicago
Cubs. "This summer, millions of baseball fans across the country will be enlisted in the search for missing kids. With BairFind Signs in MiLB stadiums, we will revolutionize the search for missing children in the USA in 2016."

“Through Minor League Baseball’s relationship with The BairFind Foundation, our ballparks can in one more way serve as a resource to their communities—to help find missing kids,” said Minor League Baseball President & CEO Pat O’Conner. “We welcome BairFind to the MiLB family as a Homegrown Charity Partner and with the assistance of our clubs and fans, hope to play a small part in bringing more children home to their families.” BairFind's goal is to place a “BairFind Sign” in the concourse of every Minor League ballpark nationwide this season through a strategic roll out campaign with the support of MiLB Charities.

“BairFind Signs” feature missing children specific to each team's region. To date, BairFind has featured 278 missing children at 40 Minor League ballparks, 65 of whom have been safely located.

Bairfind CEO Ellen Sullivan noted, "This nonprofit has come a long way in a very short time. We thank the Jacksonville community for their support. Special thanks for the SBDC at the University of North Florida for being there with us at every turn. Kevin Monahan introduced me to founder Dennis Bair and things really took off from there."

About BairFind
BairFind is bringing and keeping more kids home through community awareness programs and innovative solutions designed to change the cultural conversation around missing children. As a tax exempt 501(c)(3), our objective is to expand the search through youth education and prevention, collaborative real-time response technologies and standing with families in their continued search.
Contact: Ellen Sullivan
Phone: 904.716.0255
Email: ellen@bairfind.org

Wednesday, September 16, 2015

"Share Your Mission with Social Media" to be Featured at FSBDC Nonprofit Conference Sept. 18th.

We asked Bridget Van Landingham of Business Solutions Unlimited to address the topic of nonprofit social media earlier in the year. We were so impressed that we immediately invited her to facilitate a similar session at our September 18th conference.

Bridget will help conference attendees how to maximize the use. of social media to build donations, supporters, solicit sponsors & volunteers and build community and brand awareness. Nobody has better stories to tell than a nonprofit! Learn how to do it effectively!

Bridget is an Operations Specialist with over 20 years of experience.  She has held such positions as Director of Operations, Chief Operating Officer, Director of Marketing & Business Development & Chief Executive Officer.  She has worked in various industries such as government, legal, and accounting.  Through these experiences she found a passion for supporting nonprofits. 

 In 2005 she decided to bring her skills to the small business owners and non-profits of the area in a cost effective manner by opening Business Solutions Unlimited, a marketing, accounting, management, and human resource firm.  Since then she has continued to build a team of specialist in these areas.  She has been a resident of St. Augustine, Florida since 1998.  She currently serves on numerous boards in the community such as the St. Johns County Chamber of Commerce & St. Johns County Head Start Policy Committee.

2015 Nonprofit Conference